AI Startup Minerva Built An Agentic CDP, But Don’t Call It That

Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” […] The post AI Startup Minerva Built An Agentic CDP, But Don’t Call It That appeared first on AdExchanger.